Patient-First Marketing for Healthcare Practices
I've spent years earning the trust of people who hesitate to seek care.
Now I help your practice reach them.
Most agencies don't understand health-related stigma, cost worries, or how patients actually choose a provider. I do, and I build your marketing around it.
Excellent care shouldn't go unnoticed.
Referrals alone aren't enough anymore.
Patients research online before they ever reach out. If your practice isn't visible, it isn't in the running.
Being found isn't the same as being chosen.
A patient who finds your practice still has to decide you're the right one. Without visible trust signals like real reviews, a clear website, and a team they can picture, they move on to whoever looks more credible and inviting.
Generic marketing doesn't speak to your patients.
Most marketing agencies don't understand the hesitation, cost worries, and fear of the unknown that sit behind a patient's decision to book an appointment. They don't know how patients choose a provider.
About
Healthcare marketing built around real patients.
I've spent eight years in healthcare marketing and one thing holds true everywhere: patients don't book the practice with the biggest ad budget. They book the one they trust.
I spent four years running a branded patient community, HearingLikeMe. My day to day was spent talking with people about their lives, their care, and their milestones. I gave many of them a platform to share their challenges, successes, and journeys in their own words, often for the first time. That work taught me what holds patients back, and what finally moves them to reach out.
From 2021 to 2025 I was Senior Community Manager at Hims & Hers, bringing that same patient-first thinking to a fast-growing digital health brand. I launched a 15-member advisory board and led the brand's community strategy and customer programs. Different kind of care, same lesson: people act when they feel understood.
What I learned, again and again, is that the first appointment isn't the end of the journey. It's the most important first step of it. That's the lens I bring to your marketing: built not just to get a patient through the door, but to support the whole journey after.
If you're ready for a marketing partner who understands how your patients think and decide, let's connect.
What I Do
Marketing built around how patients search & decide
Local SEO & AI Search Visibility
Rank higher for the searches your patients actually make on Google, and be found on ChatGPT, Perplexity, and AI Overviews too. I optimize your Google Business Profile, clean up your directory listings, and write the blog content that search and AI tools look for. Everything is ready to publish on your own website, so it stays yours.
Website Copy Refresh
Homepage, services, and about page copy that speaks to patient hesitation head-on, with a clear next step on every page, so more visitors book a first appointment. Written specifically for your practice, so it stays yours.
Reputation & Review Management
A simple system that makes it easy for patients to share their experience. Reviews are the single biggest trust signal for a new patient choosing a provider.
Ongoing Content & Patient Communications
Monthly social content, patient newsletters, and reactivation campaigns that keep your practice top of mind between visits. All organic, no ad spend required. I can also build your content strategy and coach your team to create content themselves.
How It Works
A straightforward path to more new patients
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1
Let's Connect
We talk through your practice, your patients, and where your marketing could work harder. Book a consultation or send a message, whichever is easiest.
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2
A Clear Starting Point
I review your Google profile, website, reviews, and social presence, then show you what's working, what isn't, and what to fix first.
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3
Implementation & Growth
We work together (or I execute directly) to put the plan into action and track the results that matter: inquiries and booked appointments.
Get Started
Book your free consultation
Tell me a bit about your practice, and I'll reach out to set up a free, no-obligation consultation in the format that works best for you. Together we'll look at how to build trust with your next patient.